Many sellers struggle to articulate the value of solutions to buyers. That is because they often do not have the right kinds of messages – those that describe not only how solutions work, but also how they provide unique value to customers.
In this brief article, Robert Kear describes the nine elements of solution messaging that empowers sales effectiveness.
Read it here. And, you can download a complementary template for developing customer-focused and value-based solution messages.
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Sincerely,
Steve Wagner | Director of Business Development
Sales Performance International
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