Newsletter SALESmanago
12 Reasons Why Readers Ignore Your Emails
Do you know how users react to your messages? Probably yes, because you analyze open and click-through rates. Probably no, because you find yourself stuck in familiar patterns and don’t question [...]
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Why Do You Need to Measure Customer Lifetime Value?
How much is your customer worth? If you don’t know how much she spends during all her relationship with a brand, it’s hard to find a waypoint for your marketing actions. How will you measure the effectiveness of a campaign? It’s defined not only by profit from a single purchase! How will you assess attracting new customers who will buy several times? That’s where Customer Lifetime Value comes to the rescue. If you have not calculated your CLV, find out first why you should do it. Why to Calculate Customer Lifetime Value? There are 6 reasons: – You will gain a different perspective [...]
5 Biggest Marketing Time Wasters. Check them!
We all crave higher productivity and punish ourselves each time we realize that after several hours of “business” we accomplished nothing. Marketers are by all means exposed to the danger of time waste. One of their main problems lies in finding out which activities deliver results and are therefore worth their efforts and which ones doesn’t. Below we list common marketers’ time-management problems. Marketers invest tons of time in creative and conceptual [...]
How to Reduce Lead Leakage with Marketing Automation
Marketers often focus on acquiring new leads, only to lost most of them afterwards. 80% of leads generated don’t interact with sales in any way (Lisa Cramer, Marketing Profs). The phenomenon is called lead leakage: it means gradual loss of leads on their way through the funnel. It’s so common that there are memes about it! When you pay for acquiring a contact and the let her go, you waste time and money. But there are tools at your fingertips that will help you [...]
7 Most Inspiring Posts About Marketing You Must Read
We picked for you the most valuable posts about marketing that appeared in September. You will learn secret hacks to Twitter and Pinterest, discover how to get to influencers, find new SEO tools and much more. Grab your coffee and sit down – a lot of tremendous reading is waiting! Case Study from Marketing Sherpa: we already know that social media buttons in emails boost conversion, but here we have a slightly different case. WeddingWire wanted to [...]
5 Trends in Social Media That Will Transform Marketing
Social media are becoming more and more important part of our lives. We take a photo of our dinner, although we do it ironically. We sit on Facebook and cry over the paradise lost of the pre-internet era when human interactions used to be more spontaneous and direct. There is no contradiction here: it only shows the power of social media and their ability to engulf and absorb their critics. Many of us have a love-hate relationship with SM, but still [...]
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